Post by Admin on May 14, 2021 21:41:36 GMT
www.cbr.com/roku-premiere-quibi-shows/
Roku Sets Premiere Date for 30 Quibi Shows
Roku has set a premiere date for 30 Quibi shows, which are being labeled as Roku Originals by the streaming company.
Roku has set a premiere date for 30 of the Quibi original shows it purchased.
According to Variety, the series will stream for free starting on May 20. The episodes will stay at their original length — about 10 minutes each. Ads will play between episodes but not in the episodes themselves, with the company saying that ad breaks will not exceed 60 seconds.
The lineup includes #FreeRayshawn, About Face, Bad Ideas with Adam Devine, Barkitechture, Big Rad Wolf, Blackballed, Centerpiece, Chrissy's Court, Cup of Joe, Die Hart, Dishmantled, Dummy, Fight Like a Girl, Flipped, The Fugitive, Gayme Show, Iron Sharpens Iron, Last Looks, Let's Roll with Tony Greenhand, Most Dangerous Game, Murder House Flip, Murder Unboxed, Nightgowns, Prodigy, Punk'd, Reno 911!, Royalties, Shape of Pasta, Thanks a Million and You Ain't Got These.
"We wanted to make sure we had something for everyone, with depth, breadth and diversity," Sweta Patel, Roku vice president of engagement growth marketing, said in a statement. Of the other 45 Quibi shows that have yet to receive a premiere date, Patel said, "We are always continuing to source content. We're making sure it's cost-effective content — whether we produce it in-house or use an outside production partner."
Led by Jeffrey Katzenberg and Meg Whitman, Quibi was a streaming platform that launched in April 2020 with short-form content. Episodes lasted no longer than 10 episodes and were meant to be watched on a mobile phone. However, the streamer failed to win over subscribers and shut down in December of that year. Roku purchased the company's library in January and announced in April that they would be rebranded as Roku Originals.
Quibi's library will be viewable on the Roku Channel, which provides free live and on-demand content to anyone with a Roku account. One does not have own a Roku device to watch the Roku Channel.
The Roku Channel has seen large growth over the last year, reaching 70 million households in the first quarter of 2021. (That is more than Hulu, Paramount+ and HBO Max.) The increase in engagement makes "this an opportune time to launch Roku Originals, to capture this momentum," Patel said.
Quibi's series are not the only Roku Originals on the Roku Channel. Back in March, the tech company premiered Cypher, a seven-episode series that follows an FBI cryptanalyst. Roku also bought This Old House Ventures in March, which gives the streamer a 1,500-episode library of home-improvement content.
Roku Sets Premiere Date for 30 Quibi Shows
Roku has set a premiere date for 30 Quibi shows, which are being labeled as Roku Originals by the streaming company.
Roku has set a premiere date for 30 of the Quibi original shows it purchased.
According to Variety, the series will stream for free starting on May 20. The episodes will stay at their original length — about 10 minutes each. Ads will play between episodes but not in the episodes themselves, with the company saying that ad breaks will not exceed 60 seconds.
The lineup includes #FreeRayshawn, About Face, Bad Ideas with Adam Devine, Barkitechture, Big Rad Wolf, Blackballed, Centerpiece, Chrissy's Court, Cup of Joe, Die Hart, Dishmantled, Dummy, Fight Like a Girl, Flipped, The Fugitive, Gayme Show, Iron Sharpens Iron, Last Looks, Let's Roll with Tony Greenhand, Most Dangerous Game, Murder House Flip, Murder Unboxed, Nightgowns, Prodigy, Punk'd, Reno 911!, Royalties, Shape of Pasta, Thanks a Million and You Ain't Got These.
"We wanted to make sure we had something for everyone, with depth, breadth and diversity," Sweta Patel, Roku vice president of engagement growth marketing, said in a statement. Of the other 45 Quibi shows that have yet to receive a premiere date, Patel said, "We are always continuing to source content. We're making sure it's cost-effective content — whether we produce it in-house or use an outside production partner."
Led by Jeffrey Katzenberg and Meg Whitman, Quibi was a streaming platform that launched in April 2020 with short-form content. Episodes lasted no longer than 10 episodes and were meant to be watched on a mobile phone. However, the streamer failed to win over subscribers and shut down in December of that year. Roku purchased the company's library in January and announced in April that they would be rebranded as Roku Originals.
Quibi's library will be viewable on the Roku Channel, which provides free live and on-demand content to anyone with a Roku account. One does not have own a Roku device to watch the Roku Channel.
The Roku Channel has seen large growth over the last year, reaching 70 million households in the first quarter of 2021. (That is more than Hulu, Paramount+ and HBO Max.) The increase in engagement makes "this an opportune time to launch Roku Originals, to capture this momentum," Patel said.
Quibi's series are not the only Roku Originals on the Roku Channel. Back in March, the tech company premiered Cypher, a seven-episode series that follows an FBI cryptanalyst. Roku also bought This Old House Ventures in March, which gives the streamer a 1,500-episode library of home-improvement content.